Our goal was simple: make local bookings more local. This meant decreasing the cost to hoteliers, generating missed revenue opportunities for organizations and suppliers, and creating an all-around better consumer experience. RootRez was born as the booking engine and lodging service provider for the Sundance Film Festival, which happens to be in our own backyard. The software that was created spawned the company. Since then, we have grown to support several more Park City events and attractions as well as a variety of DMOs, events, and resorts throughout North America ranging from destinations in small mountain towns to large metropolitan cities.